The Wake Yard collects only the personal data it needs to run bookings, keep riders safe and improve this website, and this policy explains what that is and what your rights are under UK data protection law. Last updated: 11 October 2026.

Who we are

The data controller is Calagua Ltd, trading as The Wake Yard, 57 North Canal Bank Street, Glasgow G4 9XP. You can contact us at hello@thewakeyard.com. Our ICO registration number is ZB941041.

What we collect

Booking and contact details: your name, email address, phone number, and the details you give when you book (session, date, number of riders).
Waiver information: your name, date of birth, emergency contact and your answers to health and medical questions. Health information is "special category" data, which we handle with extra care. A parent or guardian completes the waiver for any rider under 18.
Orders, gift cards and membership: if you buy from our shop, buy or redeem a gift card, or join the Fam Club, we keep your name, contact details, order history and membership status.
Payment details: payments are processed by Stripe. We do not store your full card number.
Messages and enquiries: anything you send us by email, WhatsApp or our website forms, including group booking enquiries.
Website usage data: pages viewed, device and browser type, approximate location and IP address, collected through cookies and similar technologies (see our Cookie Policy).
Photos, video and CCTV: photos and video of riders taken at the park for our advertising, and images from CCTV, which we may use to monitor and keep the site safe.

How we use your data and why

Take and manage bookings, orders and payments

Data used: Contact, booking and payment details
Legal basis: Contract

Run sessions safely (waivers, emergency contacts, health answers)

Data used: Waiver information
Legal basis: Contract and our legitimate interest in running a safe activity; health information is used with your explicit consent

Keep the park safe and secure

Data used: CCTV
Legal basis: Legitimate interests (monitoring and safety of the site)

Use photos and video in our advertising

Data used: Photos and video of riders
Legal basis: Your consent (for riders under 18, a parent or guardian's consent)

Report incidents to our insurers

Data used: Incident details
Legal basis: Legitimate interests and, where health information is involved, establishing or defending legal claims

Answer your questions and give customer service

Data used: Contact details, messages
Legal basis: Contract or legitimate interests

Send newsletters and offers

Data used: Name, email
Legal basis: Your consent, or legitimate interests for existing customers where the law allows. You can unsubscribe at any time

Understand how the website is used and improve it

Data used: Website usage data

Keep accounting and tax records

Data used: Transaction records
Legal basis: Legal obligation

Prevent fraud and keep our systems secure

Data used: Technical and payment data
Legal basis: Legitimate interests

Who we share it with

We do not sell your personal data. We share it only with the people who help us run The Wake Yard:

Wix.com, our website platform, which hosts the site and handles bookings, forms, the shop, memberships and gift cards.
Stripe, which processes card payments.
Mailchimp, which sends our newsletters and offers.
Google, for search tools such as Search Console.
Meta, through WhatsApp if you message us there and through our Facebook and Instagram advertising.
Insurers, where we need to report an incident. We share only the incident details.
Accountants and professional advisers, where we need them for our records or legal advice.
Authorities, where the law requires it.

International transfers

Some of these providers, including Wix, Stripe, Mailchimp, Google and Meta, may handle data outside the UK. When they do, we rely on safeguards the law recognises, such as an adequacy decision or approved standard contractual terms.

How long we keep it

Booking, order and payment records — 6 years, for accounting and tax
Waivers — 6 years
Messages and enquiries — 12 months
CCTV — 12 months
Photos and video used in advertising — Until we stop using them or you withdraw your consent (for riders under 18, a parent or guardian's consent)
Marketing details — Until you unsubscribe
Website usage data — See the Cookie Policy

Children

Our sessions are open to riders aged 6 and over (4 and over for some specific events). Where a rider is under 18, a parent or guardian must book and sign the waiver, and we hold the child's details as part of that booking. We do not send marketing to children.

Your rights

You can ask us to give you a copy of your data, correct it, delete it, restrict how we use it, or move it to another service. You can object to our use of your data and withdraw consent at any time. We do not make decisions about you using automated processing. To use any of these rights, email hello@thewakeyard.com. We will reply within one month.

Complaints

Please contact us first so we can put things right. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it last changed.